Endorse the Principles
Endorsing is a public commitment to practice the seven principles. It is free, renewed every year and gives you the right to use the seal.
Your endorsement
Before you endorse
“Endorsing doesn’t change anything.”
It changes two things. You make it public, and you commit to asking the people you lead to tell you when you fall short. That second part is what makes it a real commitment.
“I’m not sure I live up to the principles. I don’t dare.”
Nobody lives up to them all the time. Endorsing commits you to practicing them and to listening when you fall short, and to get started there is the self-assessment of the twenty behaviors, which neither stores nor sends anything. Take the self-assessment
“How much does it cost?”
Nothing. Not the endorsement, not the seal, not the renewal, which happens once a year and which we remind you of by email.
“What do you do with my data?”
We use it to manage your endorsement, send you your number and the seal, and remind you to renew. Your name appears on the list only if you check the box. We don’t send you advertising, and we don’t share your data with anyone. Privacy
“What if I change my mind?”
You can withdraw whenever you like by replying to the confirmation email. Your name comes off the list, and your number is never given to anyone else.
“Why can’t I see who has endorsed?”
Because the list will be published in full on Monday, November 30, 2026. Until then, endorsements are received and numbered in order of arrival, with a number that never changes, and on that day they all go up at once. Who has endorsed